Website Speed Optimisation

How quickly your website loads is crucial not only for rankings but for user experience and simply cannot be ignored.

Why SEO?

Search Engine Optimisation is critical to improving your website’s search engine ranking. Without SEO, your website is likely to remain in obscurity. A well-optimised website has every chance of ranking in popular search engines, making it visible to your potential clients.

  • Increased Rankings
  • Targeted Traffic
  • Better User Experience
  • Increase In Leads
  • Better Conversions
  • More Revenue & Profit
Website Speed Optimisation Beau Buckley

Website Speed Optimisation Services

If your website speed isn't up to scratch then you need our services.

Website speed is one of the least known factors that impact the organic ranking of a corporate or enterprise website on Google. The amount of time it takes for a website to fully load will leverage what position your website will appear in the search results.

From 2010 Google indicated that site speed will be one of the signals used by its algorithm (the Google Bot) to rank pages.Website speed refers to the time a visitor has to wait until the web page has completely loaded. As a matter of fact, Google compares your site speed to that of your competitors and attributes a bonus point based whether you are the fastest.

There are limitations to that function as the marks are not given unilaterally: the country, device or network are taken into consideration.

In addition, a website with a slow loading time means that the Google Bot will crawl fewer pages using the allocated crawl budget, and this ultimately negatively impacts your indexation.

How Fast Should A Website Load

Maile Ohye from Google stated that 2 seconds is the threshold for the e-commerce website to load and ultimately the aim at Google is for under a half second.

Images which are too heavy can slow down even the best websites. Ensuring that the images utilized on the website are no larger than they need to be will greatly help with the site speed.With regards to format, PNGs are generally better for graphics with less than 16 colours while JPEGs are known to be better for photographs.

A final point is to always ensure images are compressed for the website.
Improving your website speed will involve many other aspects such as leveraging browser caching, reducing the number of redirects, removing render-blocking JavaScript and much more.

While website speed is a paramount factor for search engine listings on Google, it does also impact your user experience. A positive user experience will have a higher chance of attaining warm leads.

If you run an e-commerce store, having fast pages will help your visitors quickly understand what you have to offer, enjoy a smooth browsing experience and complete your order forms swiftly.

This results in an increased return on investment and a more profitable business.

From the above mentioned we come to the realization that Search Engine Optimisation or SEO isn’t merely about keywords and backlinks to higher authority sites alone.

Many factors come together to encompass a well-rounded search engine optimized website.

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