What Is Off-Page SEO?

Off-page, SEO has to do with search engine marketing methods beyond your website content to help rank your site higher in the search results

Why SEO?

Search Engine Optimisation is critical to improving your website’s search engine ranking. Without SEO, your website is likely to remain in obscurity. A well-optimised website has every chance of ranking in popular search engines, making it visible to your potential clients.

  • Increased Rankings
  • Targeted Traffic
  • Better User Experience
  • Increase In Leads
  • Better Conversions
  • More Revenue & Profit
Off-page SEO Image Beau Buckley

Off-page SEO

A successful off-page SEO strategy will increase a website ranking overall ranking enabling it to generate more organic traffic.

Unlike On page SEO, Off-page SEO refers to activities you can perform outside the boundaries of your website to help boost your overall search rankings.

Off-site SEO tells Google what others think of your website. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that your website provides valuable content.

Though many people associate off-page SEO with link building, it’s actually more advanced than that. There are various techniques and strategies one can do other than a standard link back to their website to increase a site search ranking.

Off-page SEO Techniques Include:
  • Social Media Marketing
  • Forums
  • Social Bookmarking
  • Article Sharing
  • Directory Submission
  • Youtube Videos
  • Guest Blogging
  • Blog Commenting
  • Competitor’s Backlink Espionage
  • Web 2.0 (Person Branding Network)
  • Broken Link Building
  • Business Reviews
  • Create Evergreen Content

Off-page SEO is as important as on-site SEO. If you want your SEO campaigns to be successful you have to do both. A successful off-page SEO strategy will generate your website more organic traffic as long as you follow the White SEO guidelines.

Don’t try to cheat Google, you will be penalised.

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