Understanding SEO Keywords

Learn how strategically placing relevant keywords on your website will help your content rank in the search engines

Why SEO?

Search Engine Optimisation is critical to improving your website’s search engine ranking. Without SEO, your website is likely to remain in obscurity. A well-optimised website has every chance of ranking in popular search engines, making it visible to your potential clients.

  • Increased Rankings
  • Targeted Traffic
  • Better User Experience
  • Increase In Leads
  • Better Conversions
  • More Revenue & Profit
SEO Keywords Image Beau Buckley

Lean how to use Keywords Effectively

It's all in the keywords. It's all in the keywords. It's all in the keywords.

When it comes to using keywords in your website, always use relevant words in common use. For example, if your business is Auto Electrical Service, use these specific words in your website’s text.

Avoid obscure terms like ‘water closet’ and focus on descriptive words that people use in everyday conversation. Using keywords throughout your text, in titles and in the website’s metadata will improve your chances of a high search engine ranking.

The information below describes other tips for using keywords on your website.

Titles Tags

Every search engine result is headed by a Title Tag. These are the headings people click on to enter a website.

When writing Title Tags, use words that accurately describe your website’s content and keep the character count below 70. This is because search engines only display 70 characters in their Title Tags. If you are targeting a number of keywords, this length may be exceeded.

Keyword Positioning

Placing your keywords at the beginning of your Title Tag will make them more visible to search engines and people.

By positioning keywords near the front of your Title Tag, it is more likely that people will identify your website as relevant and click on it first.

Repeating Keywords in Your Text

Filling your website’s content with keywords will not help you achieve a better search engine ranking. Search engines do not reward websites with high keyword counts and the practice is not appealing to readers.

Repeat keywords approximately 3 times within the text of your web page. If your web page has a large amount of text, the amount may be increased proportionally.

Bolding Keywords

We recommend bolding one keyword per web page to make it appear more visible to search engines.

To keep the text on your website looking balanced, bold a keyword towards the top of your web page.

Image Alt Attributes

Although search engines cannot read image files, they can read the descriptions attached to them in ‘alt attributes’.

Clearly labelling images ensures relevant information does not go to waste and also makes your images more visible in image searches.

Researching Keywords

Determining suitable keywords for a website means researching your market. By discovering what keywords people commonly search for, Search Engine Marketers can gain insight into your potential clients and can work out which keywords to focus your website on.

By keeping in touch with keywords, Search Engine Marketers can spot changes in consumer behaviour and react to them ahead of time.

SEO Keywords in URLs

To find “London SEO” for example, a person would type London SEO, SEO London or SEO Services London into the address bar or Google search to find the service that’s most relevant to their search query.

Best practice indicates that a keyword should be used once in your URL to make your website appear more relevant to people. It is also important to keep your URL short, making it easier for people to remember.

Using relevant keywords in your URL related to your business tells Google that you would potentially provide the best user experience. If Google believes you’re the best fit they will rank you higher in the search engines.

Determining Keyword Value

A keyword must relate to the information contained on your website. To determine the right keyword for your website, Search Engine Marketers predict what questions a searcher is likely to ask when looking for information.

Once this question is known, they will then work out which keywords accurately answer this imagined question. If the resulting keywords are likely to cause monetary gain or exposure then the keyword is considered valuable.

Choosing SEO Keywords

SEO specialists use various keyword resources to obtain data regarding keyword usage. This data is recorded every time a person types a keyword or phrase into a search engine.

Unfortunately, these keyword resources cannot place a value on keywords, so SEO experts must use other strategies to determine the value of a keyword.

Ranking for Competitive Keywords

Ranking well for a competitive keyword provides fantastic exposure for your business. On the flip side, some keywords are so competitive that ranking for them is nearly impossible and it takes serious SEO and content marketing strategies break into the top rankings for competitive keywords.

A competitive industry such as Automotive Mechanics may have 10 established websites ranking for excellent keywords. In this situation, SEO experts need to think laterally and find keywords that are less obvious but still attract traffic.

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